Optimize the signup flow to increase lead generation and conversion rate
Overview
Forward features a questionnaire on its website that provides visitors with a personalized health report and the option to sign up for membership. However, data revealed that less than 1% of visitors completed the signup process. To optimize this flow for user growth, I worked as the sole designer, handling problem framing, UX flow, user testing, prototyping, and implementation collaboration. As a result, we achieved an 18% increase in lead generation and doubled the conversion rate.
Team
1 Product Manager 1 Software Engineer
Date
2021.7-2021.8
Optimize the signup flow to increase lead generation and conversion rate
Overview
Forward features a questionnaire on its website that provides visitors with a personalized health report and the option to sign up for membership. However, data revealed that less than 1% of visitors completed the signup process. To optimize this flow for user growth, I worked as the sole designer, handling problem framing, UX flow, user testing, prototyping, and implementation collaboration. As a result, we achieved an 18% increase in lead generation and doubled the conversion rate.
Team
1 Product Manager 1 Software Engineer
Date
2021.7-2021.8
Optimize the signup flow to increase lead generation and conversion rate
Overview
Forward features a questionnaire on its website that provides visitors with a personalized health report and the option to sign up for membership. However, data revealed that less than 1% of visitors completed the signup process. To optimize this flow for user growth, I worked as the sole designer, handling problem framing, UX flow, user testing, prototyping, and implementation collaboration. As a result, we achieved an 18% increase in lead generation and doubled the conversion rate.
Team
1 Product Manager 1 Software Engineer
Date
2021.7-2021.8
Problem
Less than 1% of visitors completed the signup process
Problem
Less than 1% of visitors completed the signup process
Problem
Less than 1% of visitors completed the signup process
Research insight
How can we introduce our differentiated features and solutions before they leave?
Research insight
How can we introduce our differentiated features and solutions before they leave?
Research insight
How can we introduce our differentiated features and solutions before they leave?
Design
Forward solutions and values
Restructure reports and membership page to emphasize risk-reduction programs and summarize our differentiated values for visitors.
Design
Forward solutions and values
Restructure reports and membership page to emphasize risk-reduction programs and summarize our differentiated values for visitors.
Design
Forward solutions and values
Restructure reports and membership page to emphasize risk-reduction programs and summarize our differentiated values for visitors.
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Immediate pay-off
After answering some questions, visitors will see an interstitial page with related Forward features or education contents. In this way, we can introduce our offerings when they feel most relevant and valuable, and keep visitors engaged.
Immediate pay-off
After answering some questions, visitors will see an interstitial page with related Forward features or education contents. In this way, we can introduce our offerings when they feel most relevant and valuable, and keep visitors engaged.
Immediate pay-off
After answering some questions, visitors will see an interstitial page with related Forward features or education contents. In this way, we can introduce our offerings when they feel most relevant and valuable, and keep visitors engaged.
